Being a published author is the ultimate way to build a reputation as the go-to expert and category authority in a particular field. It builds incredible trust and credibility within a marketplace and leads to opportunities that otherwise would have never come your way. If you look at any leading authority figure in a particular field and the chances are they're a published author. However, these authors do not write books just to make money through royalties (far from it). Other factors include:Â Speaking EngagementsHaving a published book can lead to media coverage for your work as an expert in your field and also helps create a buzz about your future projects. Journalists and reporters always seek comments and quotes from experts and depend on reliable sources to provide valuable information to their audience. When an author gains media coverage, it encourages other media outlets to approach you for interviews and feature you in their articles. Additionally, they will see you as the 'go-to' person for information in your subject area. PR and Media CoverageAs a published author, not only are you able to share your story with the world, but you're also in a position to gain speaking opportunities and influence others. Imagine being able to speak at schools, corporate functions, conferences, and non-profit organizations and inspire your audience through your subject area. With your expertise and platform, a book places you in a highly-respected position where you can effect change.
Being a published author is the ultimate way to build a reputation as the go-to expert and category authority in a particular field. It builds incredible trust and credibility within a marketplace and leads to opportunities that otherwise would have never come your way. If you look at any leading authority figure in a particular field and the chances are they're a published author. However, these authors do not write books just to make money through royalties (far from it). Other factors include:Â Speaking EngagementsAs a published author, not only are you able to share your story with the world, but you're also in a position to gain speaking opportunities and influence others. Imagine being able to speak at schools, corporate functions, conferences, and non-profit organizations and inspire your audience through your subject area. With your expertise and platform, a book places you in a highly-respected position where you can effect change.PR and Media CoverageHaving a published book can lead to media coverage for your work as an expert in your field and also helps create a buzz about your future projects. Journalists and reporters always seek comments and quotes from experts and depend on reliable sources to provide valuable information to their audience. When an author gains media coverage, it encourages other media outlets to approach you for interviews and feature you in their articles. Additionally, they will see you as the 'go-to' person for information in your subject area.
Prospective clients are attracted to a solid reputation, expertise, and value. A published book attracts quality clients to you and allows others to refer you to their networks. In addition, visibility through your book creates business opportunities that may have previously been out of your reach and sets you up for even greater opportunities in the marketplace with current or future projects. Increased ClienteleWhether you're trying to build or already have a business, a published book adds to your business or personal brand. Think of your author status as an additional promotional strategy and advertisement for the products or services you offer. It enhances your resume and demonstrates your brand's viability in the business market. Brand enhancement
Increased ClienteleProspective clients are attracted to a solid reputation, expertise, and value. A published book attracts quality clients to you and allows others to refer you to their networks. In addition, visibility through your book creates business opportunities that may have previously been out of your reach and sets you up for even greater opportunities in the marketplace with current or future projects. Brand AwarenessWhether you're trying to build or already have a business, a published book adds to your business or personal brand. Think of your author status as an additional promotional strategy and advertisement for the products or services you offer. It enhances your resume and demonstrates your brand's viability in the business market.
